Velori
Crafted to feel good.
Ultra-thin crisp sandwich cookies with elegant crème. Design-forward. Flavor-led.
Brand Pillars
Crisp by Design
Flavor-First
Protein-Forward & Balanced
Clean Ingredients
Gifting-Ready
Color Palette
Cocoa
#3A2E2A
Cream
#FFF5EA
Sea-Salt Grey
#E9E6E3
Caramel
#C58A55
Toasted Amber
#C48B60
Botanical Mint
#CFE6DA
Golden Ochre
#E1AE4A
Mood Box Packaging
Mood Box Gift Set - 3 Flavor Sleeves
Premium gifting format featuring Comfort, Botanical, and Salty/Umami moods.
Individual Flavor Packaging
Double Cocoa
Ultra-thin crisp sandwich cookies
NET WT. 180g
Miso Peanut Caramel
Ultra-thin crisp sandwich cookies
NET WT. 180g
Yuzu Citrus & Elderflower
Ultra-thin crisp sandwich cookies
NET WT. 180g
Malted Milk Caramel
Ultra-thin crisp sandwich cookies
NET WT. 180g
Black Sesame & Sea Salt
Ultra-thin crisp sandwich cookies
NET WT. 180g
Pistachio-Rose
Ultra-thin crisp sandwich cookies
NET WT. 180g
Typography
Velori
H1: Fraunces 700, 56px, Cocoa
Ultra-thin Crisp Sandwich Cookies
H2: Fraunces 700, 36px, Cocoa
Protein-forward • Balanced sweetness
Body: Inter 400, 18px, Charcoal
Voice & Tone
Calm
Quiet confidence. No hype. Let texture and pairing do the talking.
Modern
Contemporary, design-conscious language. Short sentences. Active verbs.
Tactile
Lead with sensation. Emphasize crisp, snap, smooth crème, melt.
Precise
Exact descriptions. Specificity builds credibility. Never overclaim.
Design Guidelines
DO's
- Flat, minimal design
- Negative space
- Raking light photography
- Sensory language
DON'Ts
- Gradients
- Drop shadows
- Thick outlines
- Crowded layouts